It’s an unconventional, even counterintuitive approach - one that seems to prioritize platinum plaques above actual revenue - and it’s cloaked in confusion, secrecy, and conflicts of interest.
How would that work exactly? Well, either as part of the $25 million pact or through an unrelated additional purchase, some undisclosed sum would be used to buy one million digital copies of ANTI (at a reduced bulk rate) from Jay’s Roc Nation Records, and those downloads would be given away, one at a time, to the first million customers who went to Tidal and typed in the appropriate access code. And among other things, that sponsorship would guarantee that Rihanna’s eighth album, ANTI, would go platinum on its day of release.
Looking back now, though, it seems equally likely Jay was meeting with Samsung to finalize the details of a $25 million sponsorship of his Roc Nation Management company’s prize star: Rihanna. It’s a hypothesis that made sense in the moment and still makes sense today: Tidal has been something of a noble failure since its dramatic relaunch in March 2015. That bit of news led to speculation that Jay was in talks with Samsung to sell his newly acquired streaming service, Tidal, to the South Korean company. Last October, Jay Z was photographed exiting Samsung’s Silicon Valley offices, where he’d reportedly taken a meeting with Daren Tsui, the vice president of music at Samsung Media Solutions Center.
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